vision: to be china oral health guard, to establish a century-brand in china
mission: to spread and fulfill the culture of china oral health
spirit: be brave to strive, keep going
core values: sincerity, specialty, innovation
strategic goal: to become the most competitive brand of oral care in china in the next 5 years
(achieve product line extension in the field of oral care, the foreign trade, oem, and own brands go hand in hand, the annual sales of products will reach 2 billion, complete the company's listing target)
enterprise aim: inherit oriental culture of tooth protection, and merge the world dental fashion.
social responsibility: to be an excellent corporate citizen!
management concept: to gather people with culture, to manage human nature with system, to achieve success with brand