vision:  to be china oral health guard, to establish a century-brand in china

mission:  to spread and fulfill the culture of china oral health

spirit:  be brave to strive, keep going

core values:  sincerity, specialty, innovation

strategic goal:  to become the most competitive brand of oral care in china in the next 5 years

(achieve product line extension in the field of oral care, the foreign trade, oem, and own brands go hand in hand, the annual sales of products will reach 2 billion, complete the company's listing target)

enterprise aim:  inherit oriental culture of tooth protection, and merge the world dental fashion.

social responsibility:  to be an excellent corporate citizen!

management concept:  to gather people with culture, to manage human nature with system, to achieve success with brand